The boxes began their World Tour on March 11, 2021, at various regions in Asia and Europe along the way, intending to finish in Denmark for Copenhagen Pride 2021.
The 40- and 20-foot rainbow boxes landed on March 22nd and traveled on the Maersk Edmonton from APM Terminals Pier 400 in Los Angeles to APM Terminals Yokohama in Japan.
Maastricht Maersk reached at APM Terminals Maasvlakte II with two iconic Maersk containers on board, on May 8, 2021, expertly painted with a rainbow, in Rotterdam.
On 16th May, Rotterdam hosted the containers which will be displayed at APM terminal Maasvlakte II.
Jan Buijze, Managing Director of APM Terminals Maasvlakte II, was one of the first to do so, followed by representatives from Maersk and Hamburg Süd.
CFO Katja Otten, the company’s global leadership team stated that Following Los Angeles and Yokohama on their world tour, we are thrilled to welcome these rainbow containers to APM Terminals. The principles of diversity and inclusion are deeply rooted in our corporate culture and as a worldwide organization, we have guided them also in attracting and developing our talents.”
Containers will also travel through the Netherlands, visiting famous landmarks, and the locations of participating customers and partners. Those who are fortunate enough to see one of these rainbow boxes during their journey are facilitated to take photograph and post it on social media using the hashtag #InclusionAllTheWay.
The first rainbow flag was invented by Gilbert Baker and the drag queen. This was to replace the pink triangle which was conceived by Adolf Hitler intended to be a badge of shame but this homophobic badge was later embraced by the queer community as a symbol of pride.